THE OPPORTUNITY:
Red Dragon Apparel has been one of Canada’s most respected skate brands for decades, built on authenticity, quality, and deep roots in Vancouver’s skateboarding community. The opportunity was to create seasonal apparel graphics that celebrated the brand’s heritage while keeping each collection fresh, relevant, and appealing to a new generation of skateboarders.
Every graphic needed to work beyond a single garment, creating a cohesive collection that could extend across hoodies, T-shirts, hats, skateboard decks, trims, and accessories while reinforcing the unmistakable Red Dragon identity.
THE SOLUTION:
I developed original apparel graphics, custom illustrations, logo variations, and branded assets across multiple seasonal collections, building on the iconic Chung logo while introducing fresh visuals inspired by skateboarding, youth culture, and Canadian heritage.
The result was a flexible graphic system that worked across apparel, skateboards, packaging, and branded details, helping strengthen each collection while staying true to one of Canada’s most recognizable skate brands.
