THE OPPORTUNITY:
Farm League Brewing partnered with The Glorious Sons to launch a signature lager. An easy-drinking, classic beer built for music nights, dock days, and everyday hangs. The goal wasn’t loud-band-merch energy, but a timeless beer identity with a respectful nod to the band.
It needed to feel authentic on the shelf, at a show, or in hand, with a vintage sensibility that still felt fresh.
THE SOLUTION:
I developed a crest-driven identity rooted in classic Lager design. Strong typography, a silver-forward palette, and restrained branding that lets the beer lead while revealing the band connection on a closer look. The result is a clean, confident label that feels authentic to both the brewery and the collaboration, delivering a timeless beer aesthetic that stands out without shouting.
