THE OPPORTUNITY:
Rise & Shine came together when a husband-and-wife sales team in Squamish, BC, decided to merge their individual agencies into one unified brand. They wanted something that reflected how they live
and work, positive, forward-thinking, active, and grounded in genuine relationships. The brief centred on sun, water, and energy, with a brand that felt optimistic, dynamic, and true to its values of sustainability, transparency, and human connection.
THE SOLUTION:
I developed an identity built around the idea of “rise and shine,” a sun crest paired with two waveforms representing their partnership and shared momentum. The visual language leans bright, bold, and energetic without feeling trendy, supported by a vibrant colour palette designed to stand out while staying approachable. Beyond the logo, we worked together on brand voice, mantras, and the tagline Seek the Sun, creating a cohesive identity that reflects both their outlook on life and the purpose behind the agency.
