THE OPPORTUNITY:
Harvester Talent came to me looking for a brand that reflected the experience and work ethic behind their creative recruiting business. Built by industry veterans who’ve worked inside agencies and global brands, they wanted something that felt earned, not overly polished, but strong, credible, and rooted in real-world hustle. The name itself, inspired by heavy farming equipment, naturally pointed toward themes of hard work, durability, and building something from the ground up.
THE SOLUTION:
I created a bold, industrial-leaning identity centred around a strong badge-style logo that feels solid, dependable, and built to last. The typography and overall system were designed to feel mechanically constructed and confident without being flashy. Paired with a distinctive colour palette and the tagline Built for Work, the brand positions Harvester as experienced, approachable, and ready to connect hardworking creative talent with the right opportunities.
