Our Habit

Our Habit

Client:

Our Habit

Services:

  • Brand Identity
  • Logo Design

Photo:

Mandy Henricks

Video:

Jason Patrick

THE OPPORTUNITY:
I was brought in to develop the branding and logo for Our Habit Sales & Distribution, a Canadian action sports agency representing snowboard and lifestyle brands. The identity needed to feel rooted in snowboard culture and speak to the shared passion connecting riders, retailers, and brands. It also needed to acknowledge the founder’s Northern Ontario roots and current home in Revelstoke, BC.

THE SOLUTION:
I built the identity around the idea of snowboarding as a positive habit that keeps people connected to the sport. At the centre of the logo is a windswept tree inspired by the Muskoka landscape, giving the brand a subtle connection to the founder’s roots. The visual system balances the character of snowboard culture with the clarity and flexibility needed for sales materials, social media, and brand communications.

SIMS Snowboards Giveaway

To help launch Our Habit’s retail presence, I worked with the team on a social media campaign for SIMS Snowboards. I created promotional graphics for an Instagram contest to give away a SIMS Bowl Squad snowboard. Participating retailers, including Easy Rider, Empire, Kings, Rude Boys, Sacred Ride, Sanction, and Society, shared coordinated posts to spread the word. The campaign brought visibility to Our Habit, SIMS, and the shops while encouraging engagement across the Canadian snowboard community.

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