Craft Eatery

Craft Eatery

Client:

The International Centre

Services:

  • Art Direction
  • Logo Design
  • Visual Identity Design

THE OPPORTUNITY:
Craft Eatery, located in Hall 1 of the International Centre near Toronto Pearson Airport, needed a brand identity that could stand out within a busy trade show environment while better reflecting the quality of its handcrafted food. With a newly designed interior already setting the tone, the opportunity was to create a cohesive brand presence that felt integrated, polished, and easy to recognize.

THE SOLUTION:
I developed a logo and visual identity designed to work naturally within the existing interior palette, drawing from its colors, textures, and atmosphere to create a unified brand experience. The work included environmental graphics, wayfinding, and a consolidated brand package to support consistent retail and in-space applications.

The result is a clear, confident brand presence that complements the environment while helping Craft Eatery stand out and communicate the quality of what they offer.

“The Craft Eatery branding project was one of those collaborations where everything truly clicked, thanks in large part to the team at Brandon Creative. From early concept development through to final execution, the process was thoughtful, strategic, and grounded in a clear vision for the space. The collaboration was seamless, with clear direction from our meetings, creative energy, and a strong understanding of the International Centre’s audience. The finished result not only looks great, but it also strengthens the overall experience for our visitors and our partners alike.”

David Quinn, Chief Operating Officer
The International Centre